Roger Fisk

Roger Fisk, President of New Day Strategy, is a global communications and marketing strategist who played a key behind-the-scenes role in the back-to-back presidential victories of Barack Obama.

Since 2012, Roger Fisk has been applying the tools and lessons from these victories to the challenges of his private sector clients all over the world–from insurance companies in Asia, to European cities bidding to host global sporting events, to Fortune 100 companies looking to rejuvenate their messaging culture.

Fisk has a deep understanding of 21st century presidential politics, political campaigning and the unprecedented power of information, relationships and marketing. He helps clients engage millions of people in sustained marketing and promotional strategies, using the internet and social media networks to great effect along with older tools like radio, TV and newspapers.

During Obama’s campaigns, Roger Fisk initially served as Director of Special Events, where he was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country. He was also in charge of many key Obama media appearances including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in 2008.

Following President Obama’s first campaign he served as Cabinet Liaison for the 2009 inauguration then became a political appointee in the Obama Administration where he helped lead trade and Diplomatic missions all over the world. In 2012 Fisk joined President Obama’s re-election team, leading teams as a White House Lead Advance in critical states like Virginia, Iowa and Ohio, all of which the President won. Prior to working on the Obama campaigns, Roger Fisk was Senior Aide to Senator John Kerry.

With clients ranging from MIT to Ernst and Young and Microsoft, Roger Fisk shares a surgical set of tools that help brands get the right message to the right customer at the right time so they get the right result. His Master Classes in marketing give clients the competitive edge in the global marketplace where competition for every click and view is intense, and already in 2019 he has shared these lessons with clients in Singapore, the UAE, India and Malaysia.

Fisk adds to this portfolio by moving in front of the camera himself, providing global analysis to SKY TV, FOX NEWS, BBC, Israel’s i24 and Dubai’s Gulf News and more.

Combined, these experiences give Roger Fisk a 360 degree view of how to engage millions of people, and he can share those insights with you and all of your public facing teams.